As a Product Growth Analyst at Meta, you will help grow products used by billions of people and businesses all over the world across our apps including Facebook, Instagram, WhatsApp and Oculus. The Product Growth Analyst role is embedded within product teams and drives impact end-to-end through the product development life cycle. The role requires using a mix of skills including analysis, creative product ideation, and cross-functional collaboration. Success in the role is tied directly to product goals and the team rewards results-based performance.
The Growth practice was started right here at Meta, putting you at the forefront of the industry with great opportunity to learn about growth from experts. It is a lean and highly regarded team with a strong and close-knit culture and emphasis on regular sharing of successful strategies, tactics and insights across products. Our team values are to own the outcome, focus on driving sustainable impact, and put team success first. There is great opportunity to be a leader and influence the direction of high-visibility and high-impact initiatives, and to see your work come to life in some of the most widely used apps in the world.
Meta is an equal opportunity employer that provides competitive benefits. Our benefits include generous paid time off, retirement investment plans with employer matching, holistic wellness program including physical and mental health and internal community and mentorship groups.
Product Growth Analyst Responsibilities
Drive long-term growth of Meta Inc products through a combination of data analysis, product ideation, and experimentation to optimize product experiences
Use data to understand trends in user behavior and product usage to influence strategy
Identify opportunities to drive growth and prioritize them to maximize long term growth
Execute on projects by working closely with engineering, product management, data science and other members of product teams to land impact on product goals. Lead experimentation from designing tests to analyzing results in order to make launch decisions
Requirements: Minimum Qualifications
4 years experience working in an analytical or product role
Over 3 year experience with data querying languages (e.g. SQL)
Proven to effectively collaborate across variety of technical and non-technical functions to drive towards common product goals
Full professional proficiency in English and experience with international markets
Experience working with and influencing multi disciplinary product teams consisting but not limited to software engineers, designers, product managers and data scientists
Proficiency in quantitative analysis geared towards drawing actionable insights from complex datasets
Experience performing exploratory analysis with minimal direction to answer ambiguous open ended questions
Experimentation experience to design multivariate tests, synthesize test results and build frameworks to make data-informed launch decisions
Experience working on a product or service used by diverse communities
Currently has, or is in the process of obtaining a Bachelor's degree in a directly related field, or eq uivalent practical experience. Degree must be completed prior to joining Meta.
Creative product ideation skills to apply growth tactics broadly to different product areas and think through detailed elements of a product experience
Preferred Qualifications
Background in SEO or other Top of Funnel fields
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